Gender perspective in finance, Luxembourg 14 June 2017

Women in Finance

Thanks for an amazingly engaging event at Nobelux’ “Gender Perspective in the Financial Industry” – especially thank you for all the inspiring and engaging feedback emails and exciting discussions!

Remember, all you need is to start working for new and better solutions that benefit both sexes.
Both men and women suffer under the restraining myths that confine us in gender stereotypes.  We need awareness, and a more open, fact-based dialogue on how to improve our relations. Every single day, from morning till evening, we meet the constraining stereotyping everywhere.

Do you feel the need to act?
A huge potential will be activated if and when women become more aware of, and work deliberately to overcome, the unconscious bias women have against other women. One constructive step is for us to begin working together, and to connect, co-operate, co-create, mentor and promote each other in a mutually committed network.

Engage the men
I am yet to meet a man who, when asked, does not believe in equality for his mother, wife, sisters, daughters, female friends and coworkers. Reach out to these good men you know and work with. Inform with facts and engage them with constructive dialogue. They are our best allies.

Reach out. Let’s keep the conversation, inspiration and engagement going!

All my best,
Eva

If you have not seen it already, this is an example of how to create gender specific products and marketing:

“Two US-based financial start-ups have proposed a more female-friendly approach to money management. The initiatives join a wave of savvy enterprises rethinking products and services from a woman’s perspective – see Power Girls for more.

Robo-investing platform Ellevest was launched by former high-profile banking executive Sally Krawcheck with backing from US tennis superstar Venus Williams, while former Merrill Lynch financial adviser Shannon McLay has created The Financial Gym. Both cite a few important ways in which women on average differ from men – including longer lifespans, lower salaries, and a different approach to risk. “The current system wasn’t built for the realities of being you,” an Ellevest commercial tells women.

“We’re going to forecast out your life so that you can achieve your goals,” Krawcheck said onstage at TechCrunch Disrupt NY. “And then we’ll put a bespoke investment portfolio against each goal to help her achieve them.”

Ellevest will “account for the fact that women live longer than men, on average, when planning for retirement; understand the salary differentials between a woman’s pay and her male counterpart’s pay, and how that impacts her strategies; and will take into account those decisions that women tend to make more often than men – like taking a couple of years off from a career to raise children”, reports TechCrunch.

The Financial Gym also makes relatability a selling point. “The majority of financial services companies are started and run by men, and they not only miss the nuances of what drives a woman’s financial choices, but also communicate in a language that alienates women,” McLay told Stylus. “I felt it was important to create a company that not only understands women and our relationship with money, but speaks the language women need to hear to manage their money better.”

Financial Gym clients meet with “trainers” (all women), who dress casually in Financial Gym T-shirts to put them at ease, and discuss money management goals and strategies in clear, plain terms. In line with the gym theme, clients pay monthly rather than annual membership dues (totalling about $1,000 a year). The New York-based company has one physical location in Manhattan, and a second in the works.”